digital Marketing

Email campaigns for business promotion

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$$27
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This course focuses on one of the fastest and most consistently growing areas of Digital Marketing.

It examines the use of email as a promotional tool for business.

It also places the email within the framework of a campaign, with a selected audience, timing plan, and fulfillment all playing a role towards the commercial effectiveness of a campaign.

Learning outcome 1

This unit focuses on one of the fastest and most consistently growing areas of Digital Marketing. It examines the use of email as a promotional tool for business. It also places the email within the framework of a campaign, with a selected audience, timing plan and fulfilment all playing a role towards the commercial effectiveness of a campaign.

At the end of this course, the learner will be able to.

1 Understand the importance of lists of potential and actual customers in undertaking an email campaign for business promotion

At the end of this course, the learner can:

  1. 1.1  Classify prospects and customers into appropriate groups (segments)
  2. 1.2  Differentiate between levels of customer engagement
  3. 1.3  Select recipients from a database

Learning outcome 2

The learner will be able to construct and plan the execution of an email campaign for business promotion

The learner can:

  1. 2.1  Define the purposes and objectives of an email campaign
  2. 2.2  Describe the stages in planning a campaign
  3. 2.3  Select appropriate tools and techniques to be used in a campaign
  4. 2.4  Estimate fulfilment and response requirements.

Email campaign – this is where email is used as the medium for a promotional message about a business or organisation’s products or services. It is not about email etiquette and business writing