This course focuses on one of the fastest and most consistently growing areas of Digital Marketing.
It examines the use of email as a promotional tool for business.
It also places the email within the framework of a campaign, with a selected audience, timing plan, and fulfillment all playing a role towards the commercial effectiveness of a campaign.
Learning outcome 1
This unit focuses on one of the fastest and most consistently growing areas of Digital Marketing. It examines the use of email as a promotional tool for business. It also places the email within the framework of a campaign, with a selected audience, timing plan and fulfilment all playing a role towards the commercial effectiveness of a campaign.
At the end of this course, the learner will be able to.
1 Understand the importance of lists of potential and actual customers in undertaking an email campaign for business promotion
At the end of this course, the learner can:
- 1.1 Classify prospects and customers into appropriate groups (segments)
- 1.2 Differentiate between levels of customer engagement
- 1.3 Select recipients from a database
Learning outcome 2
The learner will be able to construct and plan the execution of an email campaign for business promotion
The learner can:
- 2.1 Define the purposes and objectives of an email campaign
- 2.2 Describe the stages in planning a campaign
- 2.3 Select appropriate tools and techniques to be used in a campaign
- 2.4 Estimate fulfilment and response requirements.
Email campaign – this is where email is used as the medium for a promotional message about a business or organisation’s products or services. It is not about email etiquette and business writing